Direct Response Copywriter (m/w/d)
Core
Direct Response Copywriter responsible for writing ad copy, product texts, and website content that drives conversions across the entire customer journey.
Role type
Direct Response Copywriter
Builds
Ad campaigns, product descriptions, and content funnels (Advertorials, Listicles, Native Ads) for a European footwear and fashion e-commerce brand.
Domain
E-commerce, Fashion, Footwear, Performance Marketing
Required skills
Direct Response Copywriting, Performance Marketing Psychology, Funnel Strategy, Storytelling, Media Buying Understanding, German, English
Preferred skills
Creative Strategy, Media Buying, Brand Voice Management
Technologies
Facebook Ads, Klarna, PayPal
Responsibilities
Write ad copy, product texts, and website content that sell; Develop new content funnel formats like Advertorials and Native Ads; Build authority and trust using social proof; Create relatable storytelling around brand USP; Optimize conversion by reducing purchase barriers.
Seniority
Mid-level (3+ years experience)
