Product Marketing Manager
Core
Own product go-to-market strategy, positioning, and messaging to drive B2B customer growth and feature adoption.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Product launches, demand generation campaigns, sales enablement assets, and market intelligence.
Domain
B2B SaaS / Digital Products
Deliverable
product features (via careerplan.io/jobs/2773237-product-marketing-manager-at-supertext-ag)
Required skills
Product positioning, copywriting, customer discovery, pipeline generation, sales enablement, market intelligence
Preferred skills
Zero-to-one mentality, proactive execution without predefined playbooks
Technologies
None stated
Responsibilities
Plan and execute product and feature launches; Conduct customer interviews to shape product roadmap; Design campaigns to generate Marketing Qualified Leads; Develop value propositions and write high-converting copy; Create sales enablement materials; Monitor competitive landscape
Seniority
Mid-level, hands-on IC