Marketing Manager / Digital Marketing Manager (m/w/d)
Core
Plan and coordinate multi-channel marketing campaigns and digital marketing activities, create target-group-specific content, and analyze KPIs to optimize marketing efforts.
Role type
Marketing Manager (Digital)
Builds
Marketing campaigns, content for websites and social media, and optimized marketing activities
Domain
B2B / Industrial
Deliverable
product features
Required skills
Marketing campaign planning, digital marketing, content creation, KPI analysis, stakeholder coordination, MS Office, CMS, analytics tools, marketing tools
Preferred skills
B2B or industrial environment experience, creativity, structured and analytical work style
Responsibilities
Plan and coordinate marketing measures and campaigns across various channels, support development and implementation of online and digital marketing activities, create and coordinate target-group-specific content for websites, social media, and other communication channels, analyze relevant KPIs and derive measures to optimize marketing activities, coordinate internal interfaces and external agencies and service providers
Seniority
Mid-level, hands-on IC