Instagram Specialist (m/w/d)
Core
Instagram Specialist responsible for building organic reach and community by identifying trends, creators, and formats to elevate the brand's presence on Instagram.
Role type
specialist social media content creator (Instagram)
Builds
organic Instagram presence (Reels, Stories, community) for a fashion brand
Domain
fashion retail + social media
Deliverable
product features
Required skills
trend identification, content format development, community building, performance analysis, creator management, aesthetic judgment
Preferred skills
experience with Instagram, social media, content, or creator marketing
Technologies
Instagram, Reels, Stories
Responsibilities
identify and translate Instagram trends and creators into content; develop and test new Reels, Story, and content formats; operate and grow the Instagram channel organically; plan and execute content with the content team; identify and utilize relevant creators for new formats; analyze content performance and scale successful formats; collaborate with social media, content production, influencer marketing, and brand teams