Head of Social Media (m/w/d)
Core
Building a strong international social media presence and strategy for a footwear brand to drive growth and brand relevance.
Role type
Head of Social Media (Manager)
Builds
Organic social media channels, content formats, and community engagement for a footwear brand
Domain
Footwear retail, digital marketing, social media strategy
Deliverable
product features
Required skills
Social media strategy, team leadership, content creation, trend analysis, data-driven decision making, cross-functional collaboration, international expansion
Preferred skills
TikTok and Instagram expertise, creator culture knowledge, aesthetic sense, storytelling, performance marketing integration
Technologies
TikTok, Instagram, social media analytics tools