Social Media and Digital Marketing Specialist
Core
Manage day-to-day social media activity and support broader marketing campaigns for Rex Airlines, focusing on growing engagement across digital channels.
Role type
Social Media and Digital Marketing Specialist
Builds
Social media content (video, captions) and integrated marketing campaigns
Domain
Travel / Aviation
Required skills
Social media management, short-form video creation and editing, copywriting, community engagement, social media analytics, paid social campaign support, EDM communication, project coordination
Preferred skills
Experience in business or agency environment, familiarity with Canva/CapCut/Adobe Suite, strong organizational skills
Technologies
Instagram, TikTok, YouTube, Facebook, X, Meta Ads Manager, TikTok Ads Manager, Canva, CapCut, Adobe Suite
Responsibilities
Plan and manage social media content across multiple platforms; Film, create and edit short-form video content; Write engaging captions and social copy; Manage community engagement and monitor trends; Track performance and use insights to improve content; Support delivery of integrated marketing campaigns; Build and schedule EDM communications; Assist with paid social campaigns; Coordinate campaign assets with internal teams and external partners; Contribute to campaign reporting and performance analysis
Seniority
Mid-level, hands-on IC