Digital Growth Manager (m/w/d)
Core
Full ownership of D2C webshop traffic acquisition strategy and campaign management across performance channels, including organic growth levers and CRM foundation.
Role type
Digital Growth Manager (Performance Marketing & Organic Growth)
Builds
D2C webshop traffic, Amazon/Marketplace advertising campaigns, organic search visibility, and CRM lifecycle flows. (via careerplan.io/jobs/2742342-digital-growth-manager-mwd-at-midea-europe-gmbh)
Domain
E-commerce / D2C / Performance Marketing
Required skills
Performance marketing strategy, multi-channel budget management, agency management, SEO (onsite/offsite), CRM setup and lifecycle automation, Amazon Sponsored Ads, data analysis, ROAS optimization
Preferred skills
GEO/AI optimization, loyalty program management, on-platform advertising (Otto, JD), price comparison portal experience
Technologies
SEA, Affiliate Marketing, Social Ads, Display/DSP, Amazon Vendor Advertising, CRM systems, SEO tools
Responsibilities
Define and execute traffic acquisition strategy, manage external performance marketing agency, optimize ROAS across channels, build organic growth levers (SEO, GEO/AI), establish CRM foundation and owned customer database, manage D2C marketing budget, report on cross-channel performance.
Seniority
Mid-level, hands-on IC