(Senior) Creative Copywriter (w/m/d)
Core
Develop user-centric communication strategies and content for email, push notifications, SMS, landing pages, and in-app messaging to engage and activate users.
Role type
Senior Creative Copywriter
Builds
Customer journey communication assets (emails, push, SMS, landing pages, in-app)
Domain
Digital Marketing / Consumer Tech
Deliverable
product features
Required skills
User research and insights, copywriting, multichannel content strategy, A/B testing, CRM collaboration, strategic thinking, AI tool usage
Preferred skills
Empathy for user needs, flexibility in tone and structure, creative idea generation
Technologies
CRM systems, AI tools
Responsibilities
Conduct user interviews and workshops to gather insights, write and adapt copy across multiple channels, test communication approaches and analyze performance, collaborate with CRM team to optimize messaging
Seniority
Senior, hands-on IC
