Senior Creative Copywriter

## About the company Life & Half is new age digital first, metric driven brand marketing think tank specialising in setting up startup digital products (commerce or content). We handle a range of services, from brand positioning, integrated marketing strategy for offline / online, social media, content creation, on-ground activation - depending on what a startup needs, to monetise / grow traffic. Our in house team currently develops and designs content for an impressive new-age digitally-demanding client roster - from retail to publishing. The uniqueness of Life & Half digital solutions, lies in blending offline & online initiatives to meet overall business objectives + approaching branding, strategies & content with data-led decision making. Life & Half is a great workplace to get a headstart in world of online content, social media, analytics, brand marketing & design. ## KRA - Campaigns - think Ideas & execution - Translate briefs into impactful ideas - yours ideas across campaigns and social media - should solve business problems, deliver on brand mission. - Social - Develop social calendar, think ideas, write for memes, captions, reels & video content - Branding - Develop brand tone of voice, develop brand descriptions and set writing guidelines. Needs to be very talented writing at par with global brands. - Video - Think film ideas, write scripts, coordinate with production team, director, set designer and manage on-set direction, guide video editing team for final video delivery. - Creative operations - You should be able to manage full delivery on campaigns or social media calendar - from briefing creators on reel content, to discussing content ideas with clients, reworking feedback to on-set direction for films. - Creative detailing & execution - you should be expertly able to break down top-level campaign ideas into detailed creatives across various channels - from social to collab content to digital films. - Drive account KPIs - from link-clicks to site/app to engagement and reach - Develop SOPS - Planning & implementing project checklist per client - to ensure error-free, timely deliveries - timelines, interdependencies between teams & client - Company Visibility - Develop an enviable creative portfolio for L&H & its clients. Be proactive at networking with industry peers, participate in events and crack the communication playbook stack for today's always-on, hyper-channel active brands. - No baggage - be extremely open minded, flexible and intuitive about cracking new content formats, new ways of creative operations and explore new definitions of being a writer today ## Eligibility - Prior experience of 8 months -1 year working with an online / digital-first business or company to have an understanding on performance metrics & analytics. - People having prior experience with top e-commerce companies, understanding of excel will be preferred - Should have excellent knowledge of excel, should be good with data reporting, be an on-trend reader of prominent marketing & brand publications - Be great at managing client relationships, interaction and meetings - Strong planning and daily work management skills - be extremely organised. ## Success evaluation - Developing impactful social strategy & content plan that build the account SOV to its target audience - Your ideas must create buzz in the communication and content space - social, video, digital films, and new brand launches. ## What you'll achieve - Work with some of the best known names in India for clients like Zomato, Times Internet Gaana, GlobalBees, Forbidden Foods, Times of India Digital and many more. - Gain industry relevant and trending experience