Digital Business Analyst
Core
Translate strategic direction into practical, build-ready processes and requirements across a complex global Digital Marketing environment.
Role type
Digital Business Analyst
Builds
Build-ready processes, requirements, and workflow designs for Digital Marketing teams
Domain
Digital Marketing / Marketing Technology
Required skills
Business analysis, requirements engineering, process modelling, stakeholder facilitation, decision logic definition, workflow design, functional specification writing
Preferred skills
Enterprise workflow management platforms (Adobe Workfront), workflow automation, AI-assisted processes, Agile delivery, operational reporting
Technologies
Adobe Workfront, Workfront Planning, Workfront Fusion
Responsibilities
Lead discovery across business and technical stakeholders to understand current workflows; Design detailed future-state processes covering intake, prioritisation, routing, and governance; Translate business needs into clear, build-ready requirements including user stories and acceptance criteria; Identify opportunities for workflow automation and AI-assisted processes; Partner across Digital Marketing, Marketing Technology, analytics, and regional teams to validate requirements; Define reporting and measurement requirements to demonstrate improvements in workflow efficiency.
Seniority
Experienced, hands-on IC
