Web Marketing Program - Digital Experience Data Scientist
Core
Apply advanced analytics and machine learning to large customer datasets to power personalized digital experiences and measure their effectiveness in a B2B context.
Role type
Senior IC data scientist (marketing & digital experience)
Builds
Production ML models for personalization, customer journey optimization, and recommendation systems
Domain
B2B digital marketing and customer experience
Deliverable
production ML models
Required skills
Python, R, SQL, machine learning, statistical analysis, experimental design, causal inference, cloud platforms (GCP, AWS), Unix/Linux
Preferred skills
Marketing automation/CRM, Graph Databases, Customer Data Platforms, NLP, digital marketing concepts
Technologies
scikit-learn, pyTorch, Kubeflow, Streamlit, Vertex AI, BedRock, GA4, Adobe Analytics, Fullstory, Salesforce, Marketo, HubSpot, Memgraph, Neo4j, SpannerGraph, Tealium, Segment, ActionIQ
Responsibilities
Develop ML models for personalization and customer journey optimization; Identify opportunities to use ML/AI for digital program design; Partner on recommendation system components; Create predictive models for customer segmentation and labeling; Drive scalable, real-time implementations with engineering teams; Design and conduct A/B tests to optimize digital experiences; Ensure data science best practices and model documentation
Seniority
Senior, hands-on IC