Product Marketing Engineer
Core
Develop comprehensive business plans, product strategies, and go-to-market initiatives for power protection devices, translating technical insights into market leadership.
Role type
Product Marketing Engineer (PME)
Builds
Power protection solutions (eFuses, Ideal Diode Controllers, Hot-Swap Controllers, Power Muxes) for automotive and industrial systems
Domain
Semiconductor industry, Power Electronics, Automotive (ADAS, EV/HEV, Infotainment)
Deliverable
product features
Required skills
Electrical engineering background, semiconductor industry experience, product strategy development, market analysis, competitive landscape assessment, customer requirement translation, go-to-market planning
Preferred skills
Automotive marketing experience, systems or application role experience, stakeholder relationship management, cross-functional collaboration
Technologies
eFuses, Ideal Diode Controllers, Hot-Swap Controllers, Power Muxes
Responsibilities
Develop product positioning and messaging to differentiate products in the market, plan and execute marketing activities throughout the product lifecycle (Pre RTM, at RTM, post RTM), review competitive landscape to address gaps, interface with customers and field sales to support business development, collaborate with cross-functional teams on pricing and launch campaigns
Seniority
Mid-level, hands-on IC