Senior Growth Manager (m/w/d)
Core
Develop cross-channel growth and acquisition strategies to acquire new customers and leads for HomeServe Germany, optimizing the lead-to-sale funnel across 17 brand websites.
Role type
Senior Growth Manager (Performance & Digital Marketing)
Builds
Scalable digital marketing structures, optimized conversion funnels, and data-driven marketing systems for HomeServe's 17 brands.
Domain
Home Services (Plumbing, Heating, Climate, Electrical) / Digital Marketing
Required skills
Performance marketing (Meta Ads, Google Ads), funnel optimization, analytics & tracking, attribution modeling, agency management, team leadership, AI application in marketing
Preferred skills
Website relaunch experience, CMS project management, strategic thinking, innovation in marketing technologies (via careerplan.io/jobs/2492728-senior-growth-manager-mwd-at-homeserve-deutschland-holding-gmbh-co-kg)
Technologies
Meta Ads, Google Ads, Analytics, Tracking tools, AI tools
Responsibilities
Develop and execute cross-channel growth strategies, optimize the lead-to-sale funnel, drive digital strategy and roadmap for 17 websites, manage significant marketing budgets and external agencies, lead and develop a small team of marketing experts, utilize AI for campaign optimization and automation
Seniority
Senior, hands-on IC with team leadership
