Senior Customer Analytics Manager, Insurance
Core
Lead predictive analytics roadmaps, industrialize analytics processes, and drive customer strategy through advanced segmentation and lifecycle optimization for an insurance company.
Role type
Senior Customer Analytics Manager (Data Product Owner & Predictive Modeling)
Builds
Lead scoring, propensity models, next-best-action engines, upsell/cross-sell engines, and Customer Lifetime Value (LTV) models.
Domain
Insurance industry + Predictive Analytics & Customer Strategy
Deliverable
production ML models
Required skills
Predictive modeling, lifecycle optimization, advanced segmentation, campaign measurement, A/B testing, stakeholder management, data pipeline standardization, AI/automation implementation, data governance, executive communication
Preferred skills
GenAI implementation, automation of reporting
Technologies
Power BI, Tableau, Spark, Databricks
Responsibilities
Prioritize and manage data products including lead scoring and LTV models; Establish scalable processes and automation frameworks for model deployment; Collaborate on model governance for explainability and fairness; Conduct deep-dive analyses for customer acquisition and retention; Build advanced customer segmentation frameworks; Design evaluation frameworks using attribution modeling and MMM; Execute structured experimentation libraries including A/B testing; Serve as SME bridging Marketing, Product, and Data teams; Translate technical metrics into executive-ready presentations; Partner with Data Engineering to build robust data pipelines; Support GenAI and automation initiatives; Ensure compliance with regional data privacy laws and insurance standards.