Data & Marketing Analyst
Core
Build the analytics layer for a new AI mental health product, establishing tracking, attribution, and dashboards from day one to connect marketing spend to revenue.
Role type
Senior Data & Marketing Analyst (Product Launch)
Builds
Web tracking infrastructure, attribution models, and performance dashboards for a new AI product
Domain
Mental health / AI / Web Analytics
Deliverable
dashboards & analysis
Required skills
Web analytics, attribution modeling, SQL, Python, Tableau, GA4, GTM, subscription metrics (LTV, CAC, retention)
Preferred skills
Server-side tracking, A/B testing, dbt, BigQuery, PSP data
Technologies
GA4, GTM, Tableau, BigQuery, dbt, Python, SQL
Responsibilities
Set up web tracking foundation (GA4, GTM, UTM, dataLayer), implement server-side conversions (Meta CAPI, Google Enhanced Conversions, TikTok), build web attribution model, design Tableau dashboards for acquisition/retention/financial metrics, support marketing team with SQL/Python analysis, design and analyze A/B tests, document tracking conventions.
Seniority
Mid-Senior, hands-on IC