Brand/PR Manager
Core
Develop and launch creative offline events and brand activations to increase brand awareness and attract a new audience for a dating app in the US market.
Role type
Brand/PR Manager (Experiential Marketing)
Builds
Offline brand activations, PR campaigns, and partner co-marketing initiatives for a consumer dating app.
Domain
Technology (Dating App) + Marketing (Experiential/PR)
Deliverable
product features
Required skills
Experiential Marketing, Brand Activation, Media Relations, Partner Management, Offline Event Planning, Budgeting
Preferred skills
Dating/Relationships industry experience, US media contacts, New market launch experience, Storytelling, Short-form video creation
Technologies
Social media platforms, Event management tools
Responsibilities
Develop and launch creative offline event formats; Create brand experience concepts and visual design; Plan and execute promo campaigns with influencers and media; Build media relations and secure press coverage; Develop brand partnerships and co-marketing; Coordinate offline activations with producers and vendors; Organize and execute events from 30–100 guests.