Content & Automation Manager:in (m/w/d)
Core
Develop impactful content, optimize for SEO & LLMs, analyze performance, and build marketing automation strategies to increase B2B visibility and lead generation.
Role type
Content & Automation Manager
Builds
Digital marketing experiences, content strategies, and automated marketing workflows for B2B clients.
Domain
Digital Marketing / B2B
Deliverable
product features
Required skills
Content creation & storytelling, SEO & LLM optimization, Web analytics, Marketing automation strategy, Data tracking & validation, Customer journey mapping
Preferred skills
Copywriting, Social media management, Foreign languages (beyond basic English)
Technologies
Content Management Systems, SEO tools, Web analytics platforms, Marketing automation tools
Responsibilities
Develop engaging content for target audiences, Optimize content for search engines and large language models, Analyze keywords, rankings, clicks, and reach to drive data-based decisions, Design and implement marketing automation strategies, Collaborate with Dev teams to ensure clean tracking and valid data
Seniority
Mid-level, hands-on IC