Consumer Insights Manager, Sportsbook and Predicts
Core
Strategic decision-making partner for FanDuel's Sportsbook and Predicts businesses, driving customer growth, engagement, and competitive advantage through high-impact research and AI tool evaluation.
Role type
Manager, Consumer Insights (Strategy & Research)
Builds
Actionable business recommendations, executive-ready narratives, and scaled AI research best practices for the Sportsbook and Predicts portfolio.
Domain
Mobile gaming, sports betting, and daily fantasy sports
Deliverable
Dashboards & analysis
Required skills
Consumer insights strategy, complex custom research design, AI tool evaluation, data synthesis, presentation storytelling, project management, research platform proficiency (Qualtrics/SPSS), advanced Excel/PPT
Preferred skills
Sports/gaming industry interest, advanced degree
Technologies
Qualtrics, SPSS, Excel, PowerPoint
Responsibilities
Act as a trusted thought partner with cross-functional leaders; own end-to-end strategic initiatives to build customer understanding; identify consumer and market questions; translate business objectives into hypothesis-driven research plans; evaluate and scale AI tools for the Insights team; size customer opportunities for Go-To-Market; synthesize findings to deliver commercially grounded recommendations; manage external research vendors.
Seniority
Manager, hands-on IC with strategic scope
