PR Lead - Game Development
Core
Lead integrated public relations activity to grow participation, engagement, and connection with Australian Football across community programs, new formats, and diverse audiences.
Role type
Senior PR Lead (Sports/Community Development)
Builds
Media outcomes and public awareness for AFL Game Development initiatives
Domain
Sports (Australian Football) + Public Relations
Required skills
Public relations strategy, media relations, storytelling, media pitching, stakeholder management, project management, crisis communication, content creation, media monitoring, executive briefing
Preferred skills
Knowledge of Australian Football, experience in sports organizations, understanding of influencer landscape, writing for diverse media outlets
Technologies
Media monitoring tools, social media platforms, content management systems
Responsibilities
Develop and implement publicity plans for key Game Development programs, lead PR for participation initiatives, create compelling stories and pitch to media, build relationships with journalists and influencers, brief senior leaders, monitor media coverage and produce reports, collaborate with clubs and state bodies
Seniority
Senior, hands-on IC