Coordinador de Marketing
Core
Lead business-oriented marketing strategy to generate pipeline, convert leads, and expand existing accounts, integrating closely with Sales and Customer Success.
Role type
Senior B2B Marketing Coordinator / Team Lead
Builds
Marketing strategies, demand generation campaigns, content assets, and sales enablement materials for multiple SaaS and IT service business units.
Domain
B2B Technology / SaaS / IT Services
Required skills
B2B marketing strategy, demand generation (inbound/outbound/ABM), team leadership, CRM management, data analytics, paid media management, content strategy, customer lifecycle management, SEO/SEM, automation tools.
Preferred skills
AI tools for marketing, UX/UI design, SEO/UX.
Technologies
HubSpot, Salesforce, Google Analytics, Google Ads, LinkedIn Campaign Manager, Meta Ads, Email marketing platforms, AI tools.
Responsibilities
Design and execute integrated marketing strategy aligned with business OKRs; lead and guide a team of 3 (design, internal comms, social); manage external agency relationships; drive qualified pipeline generation and funnel optimization; develop tailored strategies for four distinct business units; design campaigns for upselling, cross-selling, and retention; define content strategy and coordinate event participation; monitor KPIs and manage the marketing tech stack.
Seniority
Senior, hands-on IC with team leadership