Web Analyst
Core
Analyze marketing effectiveness, monitor key web and funnel metrics, and create analytical reports and dashboards for SkyUp Airlines.
Role type
Web Analyst
Builds
Interactive dashboards and analytical reports for digital marketing and user funnel stages
Domain
Aviation / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Google Looker Studio, SQL, BigQuery, ETL processes, data tracking logic, attribution modeling, UTM parameters, event/conversion setup, dataLayer configuration, HTML/CSS/JavaScript
Preferred skills
R or Python for data automation, mathematical statistics, hypothesis testing methods
Technologies
Google Cloud Platform, Google Ads, Meta Ads Manager
Responsibilities
Evaluate digital campaign performance and impact on business results; Monitor key metrics for websites, ad activities, and user funnels; Develop and update analytical reports and interactive dashboards; Ensure data quality by verifying tracking setups and analytics systems; Consult cross-functional teams on web analytics and data interpretation