Team Manager Marketing Communications m/w/d
Core
Leading the Marketing Communications team to develop and execute holistic communication strategies, brand presence, and content across all channels.
Role type
Senior Marketing Communications Team Manager
Builds
Unified brand experience, PR campaigns, social media strategies, and content assets (website, whitepapers, articles) (via careerplan.io/jobs/2367000-team-manager-marketing-communications-mwd-at-vp-verbund-pflegehilfe-gmbh)
Domain
Corporate Communications / Brand Management / PR
Deliverable
product features
Required skills
Team leadership and coaching, holistic communication strategy development, brand management, PR and social media strategy, content strategy and storytelling, event and B2B communication management, agency and vendor coordination, cross-functional collaboration with Paid Media/SEO/MarTech, project prioritization
Preferred skills
Experience with MarTech tools and digital touchpoints
Technologies
MarTech platforms, Social Media channels, Content Management Systems
Responsibilities
Lead, coach, and develop the MarCom team; Develop MarCom strategy and derive priorities from business goals; Manage corporate communication and brand positioning; Execute PR and social media strategies; Plan and steer content strategy across formats; Coordinate events, exhibitions, and B2B communication; Manage external agency partnerships; Collaborate with Paid Media, SEO, and MarTech teams; Ensure quality standards and optimize based on KPIs