Performance Marketing Manager
Hybrid · Ukraine
Core
Execute and optimize paid advertising campaigns to drive membership signups, e-commerce sales, and newsletter subscriptions for an English-language news outlet.
Role type
Performance Marketing Manager
Builds
Paid advertising campaigns on Meta and Google Ads
Domain
Media / News / Digital Advertising
Required skills
Meta Ads Manager, Google Ads, Google Analytics, A/B testing, performance marketing metrics (CTR, CPA, ROAS)
Preferred skills
LinkedIn Ads, Reddit Ads, media/news/e-commerce industry experience
Technologies
Meta Ads Manager, Google Ads, Google Analytics
Responsibilities
Setup and manage paid advertising campaigns, run A/B tests on ad copy and creatives, monitor budgets and pacing, track KPIs and compile performance reports, coordinate with editorial and growth teams
Seniority
Junior to Mid-level, hands-on IC