Content Strategy Lead
Core
Transform social media into a tool for brand development, product promotion, and business goal achievement by analyzing audience behavior and converting insights into relevant content.
Role type
Content Strategy Lead
Builds
Social media campaigns and content strategies for a bank
Domain
Banking / Social Media Marketing
Deliverable
product features
Required skills
Content strategy formulation, SMM management, audience analysis, copywriting, trend adaptation, data analytics, visual style sense, basic video/photo production, AI tool usage
Preferred skills
Experience coordinating freelancers, cross-functional collaboration
Technologies
Instagram, Facebook, LinkedIn, TikTok, Threads, YouTube, AI tools
Responsibilities
Formulate and implement content and SMM strategies, analyze social media audience and KPIs, coordinate freelancers and create content, manage user feedback and comments, interact with business units
Seniority
Mid-level, hands-on IC
