Автор/ка курсу "CMO Advanced"
Core
Create and deliver an advanced course for senior marketing leaders (CMOs, Directors) on building marketing as a growth engine, strategic function, and AI-integrated business unit.
Role type
Senior IC course author and instructor (marketing strategy)
Builds
A professional development course curriculum and delivery for senior marketing executives
Domain
Marketing strategy, business growth, AI transformation, executive education
Required skills
CMO/VP Marketing/Head of Growth experience, scaling marketing functions, executive communication (CEO/CFO/board), AI strategy integration, marketing system design, complex case study analysis, peer-level facilitation
Preferred skills
Tech/SaaS/e-commerce experience, international market expansion, marketing analytics (attribution, MMM, BI), crisis management, teaching/mentoring senior audiences
Technologies
AI tools, MarTech platforms, BI tools, attribution models
Responsibilities
Design course curriculum (logic, topics, cases, projects), deliver course sessions, provide feedback, moderate discussions, prepare final CMO Review
Seniority
Senior, hands-on IC
