Director, Design - HOKA Performance Footwear
Core
Lead creative vision and design execution for HOKA's Racing, Road, Trail, Training, and Hiking footwear categories, blending performance, storytelling, and visual identity.
Role type
Director, Performance Footwear Design
Builds
Innovative, athlete-informed footwear solutions across multiple performance categories
Domain
Athletic footwear design and product development
Deliverable
product features
Required skills
Footwear design leadership, concept development, product storytelling, visual expression, biomechanics knowledge, construction and materials expertise, competitive landscape analysis, team mentorship, digital design tools (2D/3D/AI), commercialization management
Preferred skills
Experience in global product creation models, advanced technical drawing, clear creative direction
Technologies
2D design tools, 3D design tools, AI-enabled design exploration
Responsibilities
Define and drive creative vision across footwear categories; Create distinctive product concepts, design languages, and franchise strategies; Translate athlete insight and cultural shifts into product experiences; Partner with Color, Material, Graphic, and Digital teams; Inspire and develop a high-performing team of designers; Protect design intent from concept through commercialization; Communicate design narratives at leadership forums; Maintain a sharp view of the competitive landscape
Seniority
Director, hands-on leadership with strategic oversight