《王者荣耀世界》商业化系统策划
Core
Design and implement monetization systems, payment flows, and user retention strategies to drive revenue growth and ARPU in a mobile MMORPG.
Role type
Senior IC game systems designer (monetization)
Builds
In-game purchase systems, payment funnels, and user retention mechanics
Domain
Mobile gaming, MMORPG, monetization
Deliverable
product features
Required skills
Monetization system design, ARPU optimization, funnel analysis, data-driven strategy, user segmentation, competitive analysis
Preferred skills
MMO/Open-world game experience, creative design, aesthetic sense
Technologies
Data analytics tools, game design frameworks
Responsibilities
Plan and oversee the development of monetization system features; Design diverse payment methods and tiered pricing structures; Optimize conversion funnels and user payment habits; Monitor core revenue metrics (ARPU, ARPPU, LTV) to drive strategy iteration; Analyze market competitors to propose product improvements.