腾讯营销-行业策略产品经理-非闭环电商方向
Core
Design and optimize non-closed-loop e-commerce advertising products including dynamic product ads, programmatic creative, and AI-driven ad systems to improve campaign performance.
Role type
Product Manager (Advertising & AI)
Builds
Dynamic product ads, programmatic creative systems, and AI-enhanced ad platforms for non-closed-loop e-commerce
Domain
E-commerce, Digital Advertising, AI/ML
Deliverable
product features
Required skills
Product planning, data analysis, bidding mechanism understanding, cross-functional collaboration, AI product design, prompt engineering, agent development
Preferred skills
Experience with programmatic advertising (DPA), dynamic creative optimization, recommendation systems, large language model integration
Technologies
Large Language Models (LLMs), Agents, Programmatic Creative Systems
