Head of SMM
Core
Lead the social media direction, building a cohesive system, forming a long-term content vision, and elevating brand presence and content quality.
Role type
Head of Social Media Marketing (SMM)
Builds
Brand reputation and recognition for a defense-tech company producing UAVs and FPV drones
Domain
Defense technology / Military hardware
Deliverable
product features
Required skills
SMM strategy development, content policy formulation, team building and management, data-driven analysis and KPI setting, crisis management, political-economic context understanding
Preferred skills
Copywriting (journalism, speeches), defense-tech or deep-tech industry experience
Responsibilities
Develop and implement SMM strategy for Ukrainian and international markets, build and develop the SMM team, analyze channel effectiveness and optimize strategy, support product launches and key marketing activities, manage reputation risks and respond to information crises
Seniority
Senior, hands-on IC with management responsibilities
