企业微信-产业互联网营销-内容营销
Core
Translating WeCom product features into external marketing content for B2B and B2C audiences, defining competitive strategies, and executing campaigns to drive brand influence and user penetration.
Role type
Senior B2B/B2C Content Marketing Manager
Builds
Marketing content, industry campaigns, and brand narratives for WeCom
Domain
Enterprise Social / SaaS / B2B Services
Deliverable
product features
Required skills
B2B/B2C marketing strategy, content creation, industry KOL collaboration, event marketing, data analysis, cross-functional collaboration
Preferred skills
SaaS or social product experience, AI marketing application
Technologies
WeCom
Responsibilities
Translate product features into external marketing content; Plan and execute differentiated content for B2B and C-end users; Develop B2B marketing strategies via KOLs and media; Execute C-end marketing campaigns; Collaborate with product and operations teams; Track market dynamics and iterate strategies via data analysis.