和平精英-产品及品牌营销经理
Core
Develop market strategies and execute integrated marketing campaigns for the game 'Peacekeeper Elite' to drive player sentiment, external volume, and discussion.
Role type
Senior Product & Brand Marketing Manager
Builds
Integrated marketing projects, creative assets, events, and offline activations for a mature mobile game
Domain
Mobile Gaming
Deliverable
product features
Required skills
Product launch strategy, creative marketing, resource integration, content ecosystem expertise, project management, trend analysis
Preferred skills
Deep knowledge of 'Peacekeeper Elite' ecosystem, experience with mature mobile games, short video marketing methodology
Responsibilities
Formulate market strategies for nodes, crossovers, and commercialization; oversee creative assets and event marketing execution; manage full project lifecycle from initiation to review; optimize execution effects against core business metrics
