腾讯营销-微信平台广告策略产品经理
Core
Design and iterate ad load strategies to drive revenue across WeChat commercialization scenarios including Moments, Video Accounts, and Official Accounts.
Role type
Product Manager (Ad Strategy)
Builds
Ad recommendation strategies and monetization solutions for WeChat ecosystem
Domain
Social Media / Digital Advertising
Deliverable
production ML models
Required skills
Ad load strategy, Ad recommendation, Data analysis, Product thinking, Cross-functional collaboration
Preferred skills
Experience with ad recommendation data strategies
Technologies
WeChat ecosystem, Ad systems
Responsibilities
Optimize ad recommendation strategies based on scenario characteristics and budget constraints; Develop long-term monetization solutions for various WeChat scenarios; Balance commercialization goals with user experience.
