《暗区突围》端游-资深游戏运营(宣发方向)
Core
Lead integrated marketing and promotion campaigns for the game 'Arena Breakout: Infinite', focusing on version launches, user engagement, and market positioning.
Role type
Senior Marketing Operations Specialist (Gaming)
Builds
Integrated marketing campaigns, promotional content, and user engagement strategies for a live-service mobile-to-PC shooter game.
Domain
Gaming / Mobile-to-PC Shooter
Deliverable
product features
Required skills
Integrated marketing strategy, campaign execution, user behavior analysis, content creation, cross-functional coordination, project management, trend analysis, stakeholder management, resource integration.
Preferred skills
Experience with large-scale project launches, proven track record of viral marketing campaigns, deep understanding of gaming industry dynamics.
Responsibilities
Develop integrated promotion plans based on market analysis and product features; oversee content creation and execution for marketing materials; manage promotion rhythms across different project lifecycle stages; coordinate with R&D to align game content with marketing needs; collaborate with marketing, channels, and partners to boost product awareness.
