无畏契约手游-品牌经理
Core
Formulate and execute brand strategy for Valorant Mobile, including market positioning, target user analysis, and brand tone shaping.
Role type
Brand Manager for Mobile Game
Builds
Mobile game versions and marketing campaigns
Domain
Gaming (FPS/Mobile)
Deliverable
product features
Required skills
Game marketing strategy, creative campaign planning, data analysis for optimization, project management, resource integration, media cooperation, user acquisition, content marketing
Preferred skills
Deep understanding of FPS mobile games, knowledge of competitive gaming, insight into Gen Z culture and behavior
Responsibilities
Develop overall brand strategy and execution plans; Create and implement version-specific marketing plans across online/offline channels; Plan and execute node-based creative marketing activities; Monitor marketing performance and optimize strategies via data analysis
