腾讯营销-资深行业策略产品-线索方向
Core
Designing bidding ad strategies and optimization for lead generation scenarios across industries like finance, education, and real estate to improve post-click metrics.
Role type
Senior industry strategy product manager (advertising/leads)
Builds
Bidding ad products and lead generation solutions for enterprise clients
Domain
Digital advertising / B2B marketing
Deliverable
product features
Required skills
Demand analysis, competitor research, strategy formulation, data analysis, bidding strategy optimization, cross-functional coordination, product iteration
Preferred skills
Experience in ad display strategies, full-link ad retrieval optimization, industry operations collaboration
Technologies
WeChat Enterprise (WeCom) ad streaming, bidding algorithms
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