CareerPlan

Marketingreferent (m/w/d)

Bayreuth, BAYERNFull-time2026-10-21 → 2026-10-22

Core

Planning and executing marketing campaigns across all communication channels to increase brand awareness, image, customer acquisition, and retention for a multi-brand automotive dealership group.

Role type

Marketing Specialist (Automotive Retail)

Builds

Marketing campaigns, content, events, and reports for Audi, CUPRA, MG, SEAT, Škoda, Volkswagen, Toyota, and other brands.

Domain

Automotive retail / Multi-brand dealership

Required skills

Marketing campaign planning, content creation, social media management, Google Ads, CRM management, event coordination, data management, graphic design tools (InDesign, Photoshop), written communication

Preferred skills

Experience in automotive retail, knowledge of CMS systems, Facebook Ads Manager, creative design sense

Technologies

InDesign, Photoshop, CMS, Facebook Ads Manager, Google Ads, CRM systems

Responsibilities

Plan and implement marketing actions, manage communication channels, create content, organize events, support data management processes

Seniority

Junior to Mid-level, hands-on IC