Marketing Specialist I (Web)
Core
Develops, coordinates, and delivers web content and digital experiences for institutional websites, pages, and user journeys to support marketing, recruitment, and communications objectives.
Role type
Marketing Specialist I (Web)
Builds
Institutional web pages, digital content, email campaigns, social media content, and promotional assets.
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Web content development, Information architecture, Digital accessibility, SEO, Web analytics, Marketing campaign coordination, CMS management, Audience engagement
Preferred skills
Higher education experience, Public sector experience, Emerging AI visibility practices
Technologies
Google Analytics 4, Google Data Studio, Google Search Console, Microsoft Clarity, Drupal, Wordpress, Shopify
Responsibilities
Develops and maintains web content using institutional platforms; Creates and optimizes web pages for marketing and recruitment; Coordinates campaign activities and promotional efforts; Analyzes web performance and audience data to enhance user experience; Produces marketing materials including email and social media content; Supports stakeholder review and approval processes.
Seniority
Junior, hands-on IC