Marketing Specialist I (Web)
Core
Develops, coordinates, and delivers web content and digital experiences for the University of Waterloo's institutional websites and digital touchpoints.
Role type
Marketing Specialist I (Web)
Builds
Institutional websites, web pages, and digital content assets
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Web content management, Information architecture, SEO, Digital accessibility, Web analytics, Marketing campaign coordination, CMS (Drupal, WordPress, Shopify)
Preferred skills
Higher education experience, Public sector experience
Technologies
Google Analytics 4, Google Data Studio, Google Search Console, Microsoft Clarity, Drupal, WordPress, Shopify
Responsibilities
Develops and maintains web content using institutional platforms; Creates and optimizes web pages for marketing and recruitment; Implements marketing plans and coordinates campaign activities; Analyzes web performance data to enhance user experience; Produces marketing materials including email campaigns and social media content; Coordinates stakeholder review and approval processes.
Seniority
Mid-level, hands-on IC