Co-brand Senior Product Manager
Core
Lead strategic planning and execution to grow acquisitions and portfolio engagement for assigned co-branded credit card programs.
Role type
Senior Product Manager (Co-brand Credit Cards)
Builds
Co-branded credit card acquisition and engagement strategies
Domain
Financial Services / Banking / Credit Cards
Deliverable
product features
Required skills
Co-brand credit card program expertise, Partner relationship management, Full funnel acquisition strategy, Digital marketing execution, Campaign performance analysis, Cross-functional stakeholder influence
Preferred skills
Data-driven marketing program development, Customer insights and analytics utilization, Creative and offer optimization, Early engagement strategy
Technologies
Digital marketing platforms, Analytics tools, Testing methodologies
Responsibilities
Identify, size, and prioritize new strategies and campaigns to drive growth; Collaborate with partners to ensure seamless integration; Evaluate campaign performance and provide optimization recommendations; Ensure compliance with corporate policies and regulatory requirements; Manage multiple projects simultaneously while meeting deadlines and budget requirements
Seniority
Senior, hands-on IC