Manager, Digital Experience & Web Operations
Core
Manage enterprise websites, customer portals, and digital experiences to enable self-service activities, optimize customer journeys, and drive digital adoption across multiple customer types.
Role type
Manager, Digital Experience & Web Operations
Builds
Intuitive, customer-centric digital experiences and self-service portals
Domain
Healthcare / Digital Marketing & Ecommerce
Deliverable
product features
Required skills
Enterprise website management, SEO/AEO strategy, Web analytics (GA4, GTM), Customer journey optimization, Cross-functional partnership, Regulatory compliance (HIPAA, ADA)
Preferred skills
Salesforce Commerce Cloud, Healthcare industry experience, Consent/privacy technologies (Osano, Freshpaint)
Responsibilities
Manage website content, navigation, and information architecture; Optimize site for patients, caregivers, clinicians, and payors; Develop and execute SEO and AEO strategies; Analyze website performance and conversion funnels; Partner with Marketing, Operations, and Legal teams to improve customer satisfaction and operational efficiency.
Seniority
Manager, supervises professional employees and business support staff