Apple TV Social Lead, Sports
Core
Own social strategy and creative development for Apple TV sports slate (F1, MLS, MLB) to build fandoms, drive cultural conversation, and increase live tune-ins.
Role type
Senior social marketing lead (sports)
Builds
Social campaigns, content series, and fan engagement initiatives for Apple TV sports programming
Domain
Sports marketing, social media, streaming
Deliverable
product features
Required skills
Social strategy, creative direction, campaign ownership, social analytics, fan culture expertise, influencer partnership management, KPI reporting, platform evolution monitoring
Preferred skills
Internet culture/meme understanding, streaming service sports experience, talent/athlete relationship management, cross-functional influence, learning agility
Technologies
Social publishing tools, social analytics platforms
Responsibilities
Develop audience-first frameworks for social creative and distribution; Lead campaigns from brief to execution; Drive launch of key marketing assets; Partner with creator/influencer programs; Manage external creative partners and agencies; Monitor competitor activity and cultural conversation; Report on KPIs connecting social activity to business goals.
Seniority
Senior, hands-on IC