Corporate PR Lead (based in Shanghai/Beijing)
Core
Lead a team of PR Managers to drive corporate communications strategy, crisis management, and narrative building for Apple in Greater China.
Role type
Senior IC Corporate PR Lead
Builds
Corporate communication strategies, campaigns, and executive travel storytelling
Domain
Technology / Corporate Communications
Required skills
Strategic planning, team leadership and mentorship, crisis management, media relations, cross-functional collaboration, regulatory awareness, stakeholder management
Preferred skills
Technology sector experience, knowledge of China regulations, network of media contacts, social media trend analysis
Technologies
None stated
Responsibilities
Lead planning and delivery of corporate communications initiatives; mentor and develop PR Managers; manage crisis and reactive PR situations; partner with C-suite on executive trips; align global messaging with local market ideas; maintain media and agency networks; track and share key coverage.
Seniority
Senior, hands-on IC