Product PR Lead
Core
Lead a team of PR Managers to drive product storytelling, media relations, and crisis management for Apple's hardware and software launches in Greater China.
Role type
Senior Product PR Lead (Team Management)
Builds
Product launch communications strategies and media campaigns for Greater China
Domain
Consumer Technology / Public Relations
Deliverable
client delivery
Required skills
Team leadership and mentorship, strategic communications planning, crisis management, media and influencer relationship building, cross-functional collaboration, Mandarin fluency, English fluency
Preferred skills
Technology or Consumer Goods sector experience, network of media contacts in Greater China, knowledge of social media trends
Technologies
Social media platforms
Responsibilities
Lead the Greater China rollouts of hardware and software, manage and develop a team of PR Managers, handle crisis and reactive PR situations, build and maintain relationships with key media and influencers, collaborate with global WWPR and local business functions, monitor media landscape and coverage in the region
Seniority
Senior, hands-on IC with team management