Product Launch Manager, WW Marketing
Core
End-to-end management of global product launches, including timelines, cross-functional collaboration, and creation of marketing deliverables and training materials.
Role type
Senior Product Launch Manager
Builds
Global product launch campaigns, marketing collateral, sales training programs, and localized live-streaming content for the Apple Online Store on Douyin.
Domain
Consumer Electronics / Global Marketing Operations
Deliverable
product features
Required skills
Project management, cross-functional collaboration, written communications, deadline management, stakeholder influence, content review, process creation
Preferred skills
Live-streaming production experience, familiarity with China social commerce platforms (Douyin, WeChat, rednote), Mandarin language proficiency
Technologies
Douyin, WeChat, rednote
Responsibilities
Manage end-to-end product launch timelines and processes; Partner with Marcom, Retail, Channel, and PR teams to drive collaboration; Drive creation of marketing deliverables, presentations, and training materials; Develop learning experiences for sales teams; Organize regional product marketing and PR briefings; Adapt global messaging into live-streaming scripts and talking points; Review live-streaming content for brand consistency and local relevance; Create processes for smooth execution of live-stream projects.
Seniority
Senior, hands-on IC
