Product Marketing Manager
Core
Lead Go-to-Market strategy and execution for Electrical Safety Solutions products to drive sales growth in the railway and industrial sectors.
Role type
Product Marketing Manager (B2B Industrial)
Builds
Promotional materials, e-learning modules, product documentation, and marketing plans for electrical safety and traction power supply systems.
Domain
Railway technology, electrical engineering, power electronics, renewable energy
Deliverable
product features
Required skills
B2B product marketing strategy, product launch planning, competitor analysis, sales enablement, project management, technical understanding of power systems
Preferred skills
Experience in high voltage or railway traction systems, knowledge of DC/AC power systems
Technologies
PowerPoint, e-learning platforms, intranet systems
Responsibilities
Develop and execute business unit marketing plans, create promotional content (brochures, videos, presentations), manage trade show participation, prepare comparative competitor analyses, establish e-learning modules for sales teams, manage marketing budget
Seniority
Senior, hands-on IC
