MARKETING EXECUTIVE
Core
Develop and implement impactful marketing campaigns for allocated local and international fiction and non-fiction titles.
Role type
Marketing Executive
Builds
Marketing campaigns, online assets, point-of-sale materials, print and outdoor ads
Domain
Publishing
Deliverable
product features
Required skills
Campaign planning, Content strategy, Multi-tasking, Creative thinking, Relationship building, Deadline management
Responsibilities
Plan and brief marketing materials for title campaigns, Develop content strategies for POS/print/outdoor assets, Assist with seasonal campaigns and event materials, Build internal and external relationships to communicate design briefs and campaign plans