Senior Marketing Technology Specialist
Core
Build integrations, automations, and data flows connecting marketing platforms, CRM, and enterprise systems to enable personalized customer experiences.
Role type
Senior IC marketing technology specialist (integration engineering)
Builds
Scalable, reusable technical solutions and data flows for the University's MarTech ecosystem
Domain
Higher Education / Marketing Technology
Required skills
API integration, webhooks, SQL, JavaScript/TypeScript/Python, CRM/Marketing Automation platforms, cloud/data platforms (Azure/Databricks), engineering best practices, data governance
Preferred skills
Generative AI workflows, agentic integration patterns (MCP)
Responsibilities
Build and optimize integrations across marketing platforms, CRM, and enterprise systems; Design scalable technical solutions using APIs and automation; Translate business needs into technical solutions; Enable audience segmentation and personalization; Apply engineering best practices for security and reliability; Explore AI-enabled workflows
Seniority
Senior, hands-on IC