Content Specialist
Core
Create engaging digital content (videos, reels, graphics) and manage paid advertising campaigns to promote services, increase brand awareness, and generate customer enquiries.
Role type
Content Specialist & Paid Media Coordinator
Builds
Social media posts, video content, paid ad campaigns, and brand assets
Domain
Marketing / Digital Advertising / Automotive & Fleet Management
Deliverable
product features
Required skills
Social media content creation, video editing, graphic design, paid advertising management, campaign optimization, data reporting
Preferred skills
Google Analytics, CMS management, A/B testing, advertising certifications
Technologies
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Canva, Adobe Creative Cloud, CapCut, WordPress
Responsibilities
Plan and edit content for social media and digital ads; manage social media calendars; set up and optimize paid ad campaigns; monitor budgets and performance; prepare engagement and traffic reports; collaborate with stakeholders on campaign delivery.
Seniority
Early-career / Junior