Local Area Marketing Specialist - Owned Media & Community
Core
Manage owned digital channels and coordinate local community partnerships for a portfolio of pubs to build guest engagement and local presence.
Role type
Local Area Marketing Specialist (Owned Media & Community)
Builds
Localized digital content, venue information, and community activation campaigns for ALH pubs.
Domain
Hospitality / Local Marketing
Deliverable
product features
Required skills
Digital channel management, Social media management, Content creation, Google Business Profile management, CMS management, Community partnership coordination, Data-driven optimization, Brand standards compliance
Preferred skills
Hospitality industry experience, Tertiary marketing qualification
Technologies
Meta Business Suite, Google Business Profile, WordPress, Internal workflow platforms
Responsibilities
Manage and publish day-to-day content across social media, websites, and directories; Ensure accuracy of venue trading hours, menus, and offers; Monitor and respond to guest enquiries on social channels; Execute local community initiatives and sports club sponsorships; Track execution requests to meet SLAs.