Director - Events & Experiences Marketing
Core
Own event business strategy for website and mobile app portfolios, translating experience vision into feature roadmaps and driving agency-led UX/UI delivery.
Role type
Director, Events & Experiences Marketing
Builds
Web and mobile event experiences, UX/UI designs, and feature roadmaps
Domain
Digital marketing, web and mobile applications
Deliverable
product features
Required skills
Event business strategy, agency management, UX/UI design leadership, design systems, technical fluency, analytics, stakeholder management, roadmap prioritization
Preferred skills
B2B/B2C marketing experience, change management, feedback frameworks, industry trends knowledge
Technologies
Adobe Analytics, Clarity, Amplitude
Responsibilities
Define event business strategy for web and mobile portfolios; Partner with engineering to scope and prioritize feature roadmaps; Direct agency teams for UX/UI/Design delivery; Establish governance and change management processes; Review analytics to connect experience quality to business outcomes; Lead audience journey reviews.
Seniority
Director, strategic leadership with hands-on agency direction
