Data Science - Global Marketing Engines and Experiences (E&E)
Core
Design models and analytical frameworks to map customer journeys, identify intent, and create targeting signals for marketing activation and engagement optimization.
Role type
Senior IC data scientist (marketing analytics & journey intelligence)
Builds
Audience-selection methods, targeting signals, reusable features, and scores for marketing and activation systems
Domain
B2B marketing, customer journey analytics, digital engagement
Deliverable
production ML models
Required skills
Statistical modeling, feature engineering, SQL, Python, R, cloud analytics (Azure/Fabric), experiment design, MLOps, data profiling, identity resolution
Preferred skills
B2B marketing domain expertise, web/product telemetry analysis, next-best-action modeling, privacy/security compliance
Technologies
Azure, Fabric, SQL, Python, R
Responsibilities
Profile and integrate structured/semi-structured data sources for modeling; develop journey mapping models and intent detection frameworks; design measurement experiments to validate marketing interventions; translate model outputs into actionable decisions for marketers; establish standards for explainability and production readiness.
Seniority
Senior, hands-on IC
